What is the difference between CPC and CPV ?

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rubaljawa Offline referral

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#1
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Hi guys
What is the difference between CPC and CPV ?
Victor Dub Offline referral

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#CPC you #pay for clicks made on your AD.
#CPV you pay for impressions when ad is viewed.
jeffronald19 Offline referral

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The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
damponting44 Offline referral

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CPC refers to Cost per Click where when the user clicks your ad, you are charged for that. CPV refers Cost per View whenever a video is played, you are charged for that.
sophiawatson175 Offline referral

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CPC and CPV are two important terms which are used in advertisements campaigns, in it CPV means the price which you will have to pay to the advertisement company when someone views your ad, this term is mainly used in video ads, so the company charge price on the bases of views in it, while in CPC the meaning of the term is Cost per Click, so the price is only charged to advertiser if the user clicks on the ads.
rachana Offline referral

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CPC (Cost per click): It is amount you pay for each click on your ad and this method is preferred if your aim is to generate traffic or clicks.
CPV (Cost per view): This is the amount you pay for someone who watches your video ad.



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