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What is the difference between CPC and CPV ?

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rubaljawa Offline referral

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#1
Junior Member
Hi guys
What is the difference between CPC and CPV ?
Victor Dub Offline referral

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#2
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#CPC you #pay for clicks made on your AD.
#CPV you pay for impressions when ad is viewed.
jeffronald19 Offline referral

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#3
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The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding.
damponting44 Offline referral

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#4
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CPC refers to Cost per Click where when the user clicks your ad, you are charged for that. CPV refers Cost per View whenever a video is played, you are charged for that.





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