What are the cutting edge ways I can get people to opt-in to mailing lists?

sasha Offline referral

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What are the best ways, techniques and tactics used by the marketers to can get people to opt-in to mailing lists?
marcus_avrelius Offline referral

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The Best Practices for Building Emails List and for free is to create a subscription form and then tell your traffic to subscribe in return for some free product!

Or simply buy the list it's really cheap!
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