Social media sites provides a greater impact on search engine optimization and helps to improve the keyword rankings on the search engines.
Google gives minor boost to the website which is more participated socially.
Branding comes when a website receives a good number of likes, shares, tweets, repins...etc
Word of mouth marketing can be easily done with SMO
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
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