SEO for non-profit forum?

Recently, I start a new forum and this is for non-profit purpose.

How can I Increase presence of my forum in related peoples only?

Currently I am sharing my forum thread on facebook but did not get good number of visitors and site is very new.

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Most of the internet user that use forums are the webmasters and marketers looking to get traffic, generate backlinks to improve #SEO and increase rankings.

Also there are as many that are looking to buy sell, trade or advertise their products and services you should take that into consideration too.

People are using forums only for that very small percentage use them actually for learning

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Do Social Media Ad campaign as well as Google Adwords. So that you can increase your site's name all over for the precised people.

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