Length of domain name?
It depends whether you care about user experience or make it Google friendly. For user it's better to keep the URL as short as possible I mean make it easy to remember. However for Google it's better to use a relevant to your niche one as long as it needs to be!
In terms of popular online destinations, back in 2013 we published some statistics that indicated many of the world's most visited websites have domain names of between 6 - 10 characters. The maximum number of characters you can have in a website address left of the "." is 63 characters.
The length of any one label is limited to between 1 and 63 octets. A full domain name is limited to 255 octets (including the separators)." The full domain name may not exceed a total length of 253 characters in its external dotted-label specification.
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