Exit rate as a term utilized as a part of site movement investigation (now and then mistook for ricochet rate) is the rate of guests to a site who effectively click away to an alternate site from a particular page, after potentially having gone to whatever other pages on the site. The guests only left on that particular page.
Exit rate is the percentage of visitors who leave your website from a specific page. This has to be beyond the landing or home page, and every page on your website has its own exit rate. Bounce rate is the percentage of users who leave your website from the landing page itself.
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