Anchor and its importance?

kevinmax Offline referral

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Text which has linked or hyper linked is generally called Anchor text.

Web spider’s looks of the anchor text and the nearest content to understand the site is all about. Because the minute to minute tons of new websites are launched and it is difficult to any web bots to read and understand the whole websites.
maya Offline referral

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Anchor link is important for sure but just make sure not to use same one on all your anchors. To avoid getting penalized simply use plain URL as anchor text.

Also if your link is an image make sure to use alt tag.

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