Adsense targeted channels?

I have just read in an article that using targeted channels is the way to increase #Adsense #CPC (cost per click) and earnings how to create them?

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First you have to create an Ad unit then go to My Ads and click on Custom Channels then on New Custom Channel.

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I don't like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money with affiliate marketing.

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You can use Adsense targeted channels to track the performance of specific groups of ads unit. As you can define the ads placement using your custom channel.

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